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The secret to great writing

Ian Plimer’s book Heaven and Earth has been criticised by blogger Tim Lambert.
Jason Soon at Catallaxy, questions Lambert:

For the record I have no interest in any of this stuff and tend out of laziness to take the consensus view on warming. But Lambert has hardly ‘demolished’ anything. let’s see him write a book of similar length on a subject outside his specialty (putting Pacmans on screens) and see how he goes.

Lambert’s response:

A lot better than Plimer I would think.

And for that reason, we eagerly await Lambert’s next bestseller. But the question remains – why? Why would Lambert’s book be so much better than Plimer’s?

Because I would run my stuff past folks with expertise in the area and listen to what they say.

That’s the secret folks.